Jeff Gordon Looking for win No. 88 at Daytona

Gordon is 10/1 to win the Sprint Unlimited (Getty)

DAYTONA BEACH, Fla. (February 8, 2013) - Last November in the season finale at Homestead-Miami Speedway, Jeff Gordon notched NASCAR Sprint Cup Series victory No. 87. This February 24 in the Daytona 500 at Daytona International Speedway, the four-time NASCAR Cup Series champion will attempt to win two consecutive in The Sunshine State as he begins his third decade in NASCAR’s premier division.

The victory at Homestead allowed Gordon and the Drive To End Hunger team to carry momentum into the off-season. But with the introduction of NASCAR’s Gen-6 (Generation 6) car models for the 2013 tour, there was not much “down” time since the team was busy preparing a fleet of new No. 24 Chevrolet SS’s.

“To have a great finish like we had at Homestead and take that into the off-season was a big plus and a big positive for us,” said Gordon. “It helped us stay energized through the off-season to get ready for this new season. No matter what changes occur – whether they’re very little or big changes like we’ve had with the new car – the team can rally around that and it’s a great boost. You need a lot of energy over the off-season.

“I don’t think anybody is better than Hendrick Motorsports when it comes to adapting to new cars and being prepared. I feel very confident in the team – and our organization – to come out strong and remain strong throughout the year.”

In 40 starts at Daytona, the all-time leader in restrictor-plate victories (12) has six wins, three poles, 12 top-fives and 19 top-10′s. And a strong result in the season-opening Daytona 500 carries through an entire season, right?

“Not necessarily,” said Gordon, a three-time winner of NASCAR’s “Super Bowl” in 1997, 1999 and 2005. “We’ve won the 500 and the championship in the same season (in 1997), but we’ve also crashed out of the event but still won the championship (in 2001).

“We’ve also won our biggest race and not made the Chase (in 2005).”

With the new car, there are a lot of unknowns entering Speedweeks. With a new name and a new format, there are a lot unknowns ahead of the February 16 non-points event for pole winners from the 2012 season, The Sprint Unlimited.

“I’m excited about the Sprint Unlimited – it’s going to be unique and different,” said Gordon, whose 20 consecutive years with a pole is tied for most all-time with David Pearson. “I think it ‘s a really cool idea that has engaged the fans and given them a ‘say’ in what will happen during the event. From what I understand, we’re not even going to know our starting positions until we show up for driver introductions. I think that’s cool.

“The Sprint Unlimited also gives us a great opportunity for the drivers to understand what we’re dealing with for the Budweiser Duels (qualifying races on Thursday) as well as the Daytona 500. I think the racing at Daytona will be extremely exciting, and the new car will push us to explore all options to see what might work in the draft – especially what might work with only two or three laps-to-go.

“If a driver can find an advantage in the draft, you can be sure it will be exploited in the final laps of the Daytona 500.”

-- Performance PR Plus Press Release